Articles

Browse articles submitted by SBCN members past and present

Bill C-28 – Canada’s Anti-Spam Law (Part 2) – Consent

by Craig Herner

In the first part of my series on Bill C-28, Canada’s new Anti-Spam Law, I talked about the Anti-Spam law itself and briefly touched on penalties. Today I will be discussing…

Out With The Old, In With The New!

by Ruby Bowry

It’s no surprise that stale marketing content and dated imagery on a company website can sometimes discourage clients to visit again. In some circumstances, this can even make…

What'S So Different About Marketing To Quebec?

by Kerstin Kramer

Find out what Quebec wants!If you are a business owner here in Canada, chances are, you are also marketing your products and services to Quebec. How often do you come across…

The Web Is Responsive, Are You?

by Brendan Waller

What is a Responsive Website?Unlike mobile websites which we dumbed down versions of your desktop-formatted website – A responsive website, as it’s name implies, adapts depending…

Bill C-28 – Canada’s Anti-Spam Law (Part 1)

by Craig Herner

The following post is the first in a series which will explain the eagerly anticipated Bill C-28 and what you need to do to conform.On July 1, 2014, Canada’s new Anti-spam Law,…

How To Draw An Owl

by Gary Brown

I recently read a Seth Godin blog that compared leadership and business advice to being asked to draw an owl.   The article suggests that the approach typical of much…

Telus My Business Tip Video Series

by Linda Ockwell-Jenner

How do large organizations reach their audience, yes I said audience not clients. In order to gain clients today it's a great idea if we stop thinking sales, predmoninantly, and…

How Much Effort Do You Put Into Your Business Marketing?

by Linda Ockwell-Jenner

I see it every day, people who think someone else will spread the word for them, but where business is concerned there are a few reasons why this does not happen:Family &…

Bye Bye Windows Xp!

by Dave Ockwell-Jenner

Unless you’re in the IT business, you might not place much significance on the date of April 8th. However, for those in the know, this date has been marked on our calendars for…

Telus &Amp; The Globe And Mail Announce The Challenge

by Linda Ockwell-Jenner

I am very excited to share that TELUS and The Globe and Mail announced the fourth annual installment of “The Challenge,” an annual contest that helps small business owners…

Short &Amp; Sweet With A Hint Of Brand Engagement

by Linda Ockwell-Jenner

I love enjoying time at a restaurant with excellent food, ambience and in the company of my husband and business partner, Dave. When the experience offered is exceptional and I…

Site Conversion: It Is Still Really Important!

by Dave Scott

Is Your Website Working Properly?By now, most companies have a website. It seems incredible that a business would choose not to have a website in this day and age, but it still…