Articles

Browse articles submitted by SBCN members past and present

Small Business Community Network (Sbcn)

by Linda Ockwell-Jenner

Is your business moving forward? Are you known in your local community? Is your brand recognizable? If your answer is NO then it's time to commit to consistent business and social…

Your Linkedin Profile Is Your Book Cover

by Linda Ockwell-Jenner

Think of your LinkedIn profile as your Book Cover. Are people tempted by the cover of your book to open it and check out the first page?They say don't judge a book by it's cover,…

Strategizing Your Marketing Partner

by Brendan Waller

I have heard a great analogy for what separates a good marketer from a great marketing team. It was so simple: A good marketer is a spoon, a singular piece, while a great…

Do You Have A Brand?

by Linda Ockwell-Jenner

Do you have a brand?Simple question, you would think,  or is it?Whether I am standing at the podium at a conference, or sitting in front of you as a business consultant, or…

Themuseum: One Word, Uppercase

by Lizz DiCesare

In the heart of Downtown Kitchener you can find a museum that fuels creative thinking and innovation. This museum, simply called THEMUSEUM – one word, uppercase – has proven its…

Respecting The Process

by Adam Rochon

"Telling people how to be creative is easy - it's only being it that's difficult." -John CleeseMy business card says that I am a "Creative Consultant." I liked the way it…

Will You Sell Your Business?

by Scott Donovan

10 key decisions for business ownersKey decision 8 - Will you sell your business?Many business owners in Canada will exit their business by selling to a non-family member. However…

See Who Your Customer Is With Wifi Analytics

by Brendan Waller

One thing that drives many business owners insane with marketing is it often feels like you’re throwing darts at a dartboard – Blindfolded. You try a myriad of tactics, but in…

The Data Is In The Detail

by Brendan Waller

We’ve all heard the expression before: “The Devil is in the detail”. This refers to the hidden elements in something. We think that this is how many businesses feel about…

Is Your Elevator Speech Scaring People Away

by Linda Ockwell-Jenner

  Be honest, please, be totally honest. When you offer your elevator pitch at a networking event do you ever look around and see who is taking notice? Can you see the…

Diy Or Outsource: How Should I Handle My Payroll?

by Leena Thampan

Running a growing business is a constant juggling act. Payroll is one of those tasks that you can’t neglect or ignore, not once you have staff.Staff need to be paid on time and so…

Top Ten Efforts For Measurable Marketing

by Brendan Waller

Everyone wants to get more out of their marketing efforts, and rightly so, with so many options and avenues to pursue in these days, it’s hard to clear yourself through the noise…