Some people out there are on board with Inbound Marketing while others think of it as a passing fad. Others are just set in there traditional marketing ways. One thing that we do know for certain is that consumers are doing their own research throughout their buying cycle. Brands are gaining credibility and recognition through Inbound Marketing in an unprecedented fashion. To demonstrate how to take advantage of these benefits, here are 5 Steps to Improving Customer Engagement with Inbound Marketing:
1. Create Buyer Personas
You may have heard of the saying "different strokes for different folks" meaning we don't all like the same things. Your customers are no exception to this rule. By segmenting them into "Peronas" you will better understand the varying reasons they are interested in your product or service.
2. Nuture Leads Using a Sales Funnel
Making a sale these days is more like a marathon than a sprint. A sales funnel is the path that you nurture your customers as they move closer to a purchase. You need to provide information, keeping in contact and demonstrating how you add value to them.
3. Leverage Quality Content
Quality targetted content helps you "prove your worth" to potential customers and perhaps they will find it useful enough to share with their network. The more quality content you produce, the more potential customers you reach.
4. Converting Landing Pages
Ensure your landing pages follow best practice with a bold call-to-action and are uncluttered. It is easy to lose a customer if they are confused when they reach you landing page.
5. Multiply Your Efforts Using Workflows
By using workflows, you can provide quality targetted content to your potential customers with minimal extra effort. You do less work and the customers see content that answers their questions.
If you would like help understanding Inbound Marketing and Campaigns, get in touch with Dave at (519) 508-2002 or at WSIDaveScott.com
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