Using promotional products is an excellent way to boost your corporate name recognition and branding. When you distribute promotional products to your existing or potential clients you give them a lasting reminder of your company, brand and services. It is an inexpensive and consistent form of advertising that gives you the edge on your competition, subsequently growing your market share and sales volume. I was fortunate to have recently attended the largest promotional products show in North America (held in Las Vegas in January, 2010). While there I attended several seminars and educational presentations which left me feeling even more equipped to help my customers. The real key is to help your potential customers become aware of the products/services you provide. When they know this they will be more likely to turn to you when they require your product or service. There are 5 steps to developing a successful marketing campaign and I will be going into that in more detail in tomorrow’s blog.
I have to say that this was my first trip to Las Vegas and I learned a lot but I also took time for some fun and went to see the Fab Four at Planet Hollywood. The show was called the Beatles Review and it was amazing and I recommend it to anyone who has a chance to see it, especially those of us that remember the 60’s and the Beatles music. I had my picture taken with the Fab Four and they also signed my t-shirt. What a fun and memorable evening.
- Log in to post comments