Promoting your business can be a daunting, scary experience, especially for a new business that wants to make itself known. Budget is usually limited and you need to draw in your potential customers, so what do you do. Get creative, think outside the box and ask yourself what makes you different than all the other businesses? What makes you unique? Why do customers want to come to you? Promotion can make the difference and it does not have to be expensive, it has to be effective. That is where promotional consultants can help you. A consultant looks at your business and will ask questions to determine your needs. What is it you are looking to do, bring in new customers, retain current customers, promote a new brand or product? Before you do a promotion give consideration to the following, budget, target market, message, timing and measuring the results.
Findings from a major survey of business executives indicate that promotional products are everywhere. 62% indicate they have received at least one item in the last six months. 31% indicate they use promotional products daily and 24% indicate they use them at least weekly.
Recipients are likely to note the advertiser’s name/message when they use promotional products.
68% of recipients were able to recall the advertiser’s name/message and 69% indicate they noticed the name/message when using promotional products.
17% of recipients used promotional products as a reference source for address and phone numbers.
Recipients’ impressions of the advertisers also improve with promotional products. 56% had a favourable impression of the advertiser before receiving a promotional gift, but the figure increased to 71% after receiving a promotional item.
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