So why is SMS Marketing a good choice for small business? Take a look at these reasons I’ve listed below:
Low Cost
- Traditional marketing can cost hundreds per month. With the recent influx of ‘deal sites’ who promise high traffic, their end results can cost much higher than that. SMS with Spike|Mobile is as low as $49/month when you sign up for a year!
Effective
- 95% of text messages are opened with 15 min versus about 22% of emails that are opened ever. Since people that you’re sending the message to have had to opt-in to get the message, you know they want to hear from you. SMS is most effective for creating repeat business & creating instant traffic.
Redemption
- Traditional paper based coupons have a redemption rate of about 0.2-2%. Mobile coupons (SMS) are usually between 10-20% or even higher. Even a 5% redemption makes it easy to pay back the cost of the service.
Easy
- SMS doesn’t require a huge amount of knowledge to use. If you can send an email, you can send a Bulk SMS message. Our system is totally self-serve and we have instructional videos to help. You can always contact us as well if you have questions.
Potential
Only about 40% of people in Canada have smartphones (seems hard to believe, right?) whereas over 90% of phones can receive SMS. People also carry their phone numbers with them when they change phones (usually) and it’s also cheaper with less maintenance than building an app.
Growth
Text messaging is a trend that is growing by the day. In the year 2000, Americans sent an average of 35 text messages/month. In 2007, Americans for the first time in history, send/receive more texts per month than phone calls. By 2011, Americans have sent 357 texts per month. That’s nearly 1.5 trillion in a year!
Intimate
Mobile phones are the most personal form of technology there is. Use it an an opportunity to treat it like a coversation with the customer while offering them value. Give them a reason for having a mobile relationship with you. People leave the house with 3 things: their keys, wallet & cell phone. Reach them anywhere they are!
Numbers
- There are 4.2 billion texters worldwide. That’s 5x the number of Facebook members and 4x the number of monthly Google users. Take a look around, almost everyone you see has a cell phone.
Clean
- We do not allow any SPAM. The only way someone can get a message is by opting in to be a member of a club. You cannot manually upload numbers. If someone chooses to leave, they simply reply ‘STOP’ and they’ll receive a message saying they are instantly opted-out.
Green
- SMS Marketing doesn’t kill trees, there’s no wasted paper. Also no animals were harmed in the writing of this article, nor do we test our SMS Messages out on animals first.
This is a pretty basic list, feel free to let me know if there’s something else you think should be on here.
Thanks for reading,
Greg Lehman
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