Look what came in the e-mail this morning from Best Buy:
We have been informed by our email service provider, Epsilon, that your name and email address have been exposed by unauthorized entry into their system. Epsilon deploys emails on our behalf to our Reward Zone members. Click here to read Epsilon's statement.
We have been assured by Epsilon that the only information that has been exposed was your name and email address. A rigorous assessment by Epsilon has determined that account details, passwords or any other personal information were not at risk.
It is possible that you may receive spam email messages as a result and we would advise you to be very cautious when opening links or attachments from unknown senders. More information on spam and protecting yourself from email fraud can be found here.
In keeping with security industry best practices, Best Buy will never ask you to provide or confirm any information, including credit card numbers, unless you are on our secure e-commerce site, www.bestbuy.ca. If you receive an email asking for personal information, delete it. It did not come from Best Buy. The next scheduled email from Reward Zone about our Trade In Event will arrive to your inbox on April 15, 2011.
Our service provider has reported this incident to the appropriate authorities.
We regret this has taken place and any inconvenience this may have caused you. We take your privacy very seriously, and we are working diligently to fully investigate this situation and continue to protect your personal information. If you have further concerns or questions please contact us: 1-866-BEST-BUY (238-7289) or customercare@bestbuycanada.ca.
Sincerely,
Angela Scardillo
Vice President of Marketing
Best Buy Canada
As it turns out, Epsilon provide e-mail marketing services for a number of businesses including Marriott Rewards (that's two dings for me!) Tivo, Capital One, Citi and more. Further details are available via TechCrunch.
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