What exactly is Pinterest all about? Imagine what a teenager would decorate their room with: posters, pictures; essentially everything they loves and are inspired by. The website takes a virtual turn on this concept, as it essentially connects users through the ‘things’ they find interesting.
Pinterest invites visitors to set up their own “pinboards” and “pin/repin” photos they like in categories they create; for instance: favorite recipes, inspirations, wedding/event ideas, DIY, fashion, travel images, could be titles of specific “boards.”
The website is aimed at a wide variety of users, and not all of them consider themselves tech-savvy. Some users that are perplexed by other forms of social media find this website easier to navigate.
It’s also a great way to discover new products. Businesses are using this popular site to their advantage. Using Pinterest as another route to connect with customers, many small businesses are seeing increases in revenues. Businesses that have strong visual appeal can really benefit. According to Hitwise, “Pinterest is the third most popular social networking site behind Facebook and Twitter in the U.S., with users spending an average of 16 minutes per visit on the site.”
Have you become part of this new Social Media Venture?