Why do your customers buy from you? Would you believe it's because they like, trust and respect you?
Below is a short list of some simple things you can do to ensure customers buy from you.
- Network consistently - you will become memorable, they will remember you when looking for a product or service they need.
- Follow up in a timely manner - not following up means you are not staying connected and memorable to the people you met at the networking events you attended.
- Build a trusted relationship - people do business with people they like and trust, keep in touch after the initial follow up thank you this will strengthen the relationship.
- Help your connections - Offer tips, news, referrals, introductions to your trusted connections. Everyone likes to know someone is there to help them.
- Don't try to sell before you know what your connection needs/wants - Once you have a trusted relationship you will know more about what your contact needs/wants. Without knowing if they even have a need, a budget, or like your products or services you could be losing out on a valuable contact by doing a hard sell.
Obviously you can sell, sell, sell, till your hearts content and you may be very successful. This short article is aimed at the SMB's who are looking for longevity, loyal customers and to strengthen their bond with their pass, current and future customers.
Put yourself in the place of your would be customers and know how you like to be sold to, or approached as a possible customer, this may offer you some insights into what your target market would prefer from you when dealing with them.
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