Facebook is a great place to share your interests, business, thoughts, everything in fact.
Unfortunately a lot of people are becoming lethargic and disinterested in a lot of posts and this is because they are being swamped, overwhelmed and switching off.
People who know why they are posting and know their target market are the ones who are surviving and they will continue to grow and thrive on FB.
Sadly it does seem a lot of people who post on FB today are not sure what their message is, or their business niche, they are trying to be everything to everyone and this just does not work. In fact it is confusing for some people.
We can't be everything to everybody, we can't interest everyone with our posts, we can't be experts in everything, and not everyone will want to attend our events. When you invite people to your events at least make sure you don't include people who live too far away to attend. An example of this would be if you are based in Australia, and invite people from all over the world just by clicking your friends list this is not helping you.
Research why you are on FB, research who your connections/friends are and ensure you direct your posts to certain demographics and for the right reasons.
You can carry on and do it the way you have always done it or you can do it properly and be more successful in your goal.
FB is a great resource and platform to reach out and capture the attention of millions of people.
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