Looking for better results from your marketing campaigns? One of the hottest new trends is Interactive Marketing—leveraging the power of interaction to promote your brand.
Coined by Professor John Deighton at Harvard, Interactive Marketing is all about the conversation.
Want to see how powerful Interactive Marketing can be? A recent two-day marketing blitz from 'The Old Spice man' has created an Internet sensation by posting video responses to questions posed on various social media sites, such as Facebook and Twitter. With close to 6 million views in just 24 hours, Old Spice is the brand on everyone's mind...
"Old Spice Man takes Internet by storm" —
"How Old Spice campaign changed social media" —
"New Old Spice ads an Internet sensation" —
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