It'S Not A Popularity Contest, Or Is It?

Is business about being popular, or is it about being a great leader? Today is is difficult to differentiate between the two, and if we look at #Twitter as an example, we see that it's not necessarily the most succesful businesses that have the most followers, or even who grow their success on #Twitter. Being popular can mean you are a *yes* person, or that you follow everyone who follows you. But what happens next? Your business success may depend on how you play out your popularity, and how you can use that to your benefit. If people like you they are more likely to want to do business with you, but is this a short term strategy, and you then disappear into oblivion once your popularity disappears?

I have nothing against being popular, successful, well liked, or a great leader, I think all of these assets make a great recipe for success. My thoughts are more about the here today and gone tomorrow people who believe that being popular is the most important thing in the world and may give up on their principles in order to gain their popularity. If we all follow that road we could end up with no great leaders at all!