Have you noticed how stores dress their windows? They want to show off their products so arrange the dresses, shoes, purses, etc nicely in the window for all to see. Some stores have taken to putting curtains in the windows and not showing people what they sell until the customer walks into the store. I think once you have taken the leap of faith and walked into one of these stores to see what they sell you probably know straight away if you are going back or not. I notice the younger generation clothes stores definitely are popular with the curtained window idea. I think this is because the brand is trustworthy, well known and customers have confidence in the brand.
Another example for a long time would be websites, we think of our website as a window to the world, so we dress our web site appropriately, or not, whatever takes our fancy! My point is some well known brands do have more choice than the lesser known ones, and it is OK to take a chance and gamble with an idea but be careful you don't lose credibility or clientele.
That brings me nicely to the idea of dressing our social media windows. What you may ask is that? Well, when you sign up for a Twitter account you are asked to provide a name, a profile, a photo/logo and this is in essence your window dressing made easy. The social media sites provide you with a template and you add the bits you want to and leave out the bits you chose to.
On the other hand the clever window dressers will do their best, even with a template of sorts to dress their window in a unique and interesting way to draw more attention to themselves. This could be in the form of a really wow profile that compels people to want to know more about the person, or a photo that is friendly and welcomes people to connect to them.
We do have the lazy window dressers who prefer to stay anonymous and this will work in some cases, especially if your brand is well known, but in most cases people walk straight past your window. Remember when you went to look for that shiny new car you wanted to buy and you got to the dealership and found out that they were closed early so all you could do was stare at your dream car through the window? Imagine if the car was dirty, and scratched and looked sad and falling apart? Would you be temped to buy it? No is the answer.
It may seem like I am always talking about being dressed when writing articles about successful social media efforts, whether you are naked online or have not dress your social media window, it all comes down to how you want to be perceived.
I love to dress my social media windows and I always look my best and that draws people to me and they want to find out more about me and connect with me.
- Log in to post comments