If it is time for you to search for the best online marketing strategies, you will become aware of the fact that email marketing gets a lot of attention. What is this type of marketing strategy all about? For a businessperson just starting out, the term might seem awe-inspiring or larger than life. But when you evaluate it with other strategies, you will notice that it is not only the easiest to use, but the most cost effective as well. This makes it a big hit with entrepreneurs who use the internet for a large part of their marketing program.
Before you get the wrong idea that email marketing is as easy as coming up with an advertisement, sending it to a haphazard list of emails, and waiting for traffic to increase. Let's explore it in a bit more detail. This article will be your channel in getting to know this internet technique. Below you will find facts you need to know about promotion through email in order for you to make the most of your hard work in reaching your Web site traffic, and ultimately, targeted sales.
Effectiveness. Approximately 294 billion emails are sent each and every day. For one, emails help people connect with others within a matter of seconds in spite of the distance that separates them. An email sent from Canada can be seen in India within a second and a return email sent immediately and an answer to a query can be resolved within a minute. It has even surpassed the telephone as a favoured medium of communication. With the continually improving features that email providers invent, this type of marketing strategy is sure to get even stronger. It use to be the norm that emails only sent verbal instructions or information. Today when you subscribe to an email service, you can also chat, receive news, receive coupons, daily specials, post blogs, and several other perks.
Must-haves. For you to do well in email marketing, you would need the aid of software to help you measure, manage, and evaluate your campaign. Although software will make marketing through emails easier, you have to take a hands-on role in your online campaign otherwise you will find your web site closed down and paying the penalty for violating the laws governing marketing through emails.
Ease of use. In contrast to other online marketing strategies, marketing through email is comparatively easier. Although search engine marketing gives a higher rate of return (ROR), it is a long and a complicated process. Marketing through emails mostly involves coming up with an HTML advertisement and sending it to contacts who have subscribed to your mailing list.
Returns. Compared to the any other direct response marketing strategy such as sending of ads through "snail mail", the ROI of marketing through email is as high as 70%. Per ad you send, the cost of inputs is as low as a few pennies while the returns are as high as forty five dollars.
Control. Just like anything in this world, email marketing comes with its set of regulations which you have to abide to. Of paramount importance is making sure you do not violate the anti-spam policies. This means that every contact contained in your mailing list should have given their consent to receive emails about the product or service that you are selling. Spam is a no no in today's marketing. Although it is estimated 97% of emails sent out are of a spam nature.
- Log in to post comments