It is really difficult to know whether other people know what you do, and if you do it well. I realise most people have a website to showcase their products and services and all the social media opportunities are out there, but how do you know who knows what you do well?
LinkedIn has helped a lot of their users by adding a new opportunity to members, it’s called endorsements. This is not to be confused with recommendations, they are two separate entities.
If I use myself as an example I am feeling quite overwhelmed and thankful for all the endorsements my trusted connections on LinkedIn have taken the time to highlight on my LinkedIn page. I did not have an expectation that I would be given endorsements and this, for me, makes it all the more special and meaningful.
But on another note, this helps me tremendously because people who check out my profile on LinkedIn can see in a matter of minutes not only what I do, but what I do best, when I am active online via my social media platforms.
This does not take away from my business expertise in any way, it adds to that. If someone engages me to speak at a conference they need to know my topics and skill set and even though the referrals keep coming, endorsements are an added advantage to any business.
But, the problems could arise when we ask for endorsements, which is OK, as long as we know what we excel at. One example might be if someone asked to be endorsed for advertising but this was not one of their strengths and definitely not something they showed expertise in this could cause problems down the line.
Working on building strong foundations for your future business success does include knowing what you do best, and also knowing there is also room for improvement.
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