DaveOJ shared a quote with me today and I love it so much it prompted me to think about how having special powers can catapult us into the spotlight and success!
"A Unicorn is just a horse, with a better marketing department" Author Unknown"
What are special powers and who has them, I can hear you asking. Well let's take a look at the Unicorn for now and use this fictional animal as an example. From Wikipedia: . A mythical animal typically represented as a horse with a single straight horn projecting from its forehead.
The Unicorn dates back as far as Julius Caesars time and because people believed this legendary animal had special powers they believed in the Unicorn. Believing in something means we have accepted that the something works and if we believe in it it will work for us too. Now, I personally know that the Unicorn is a mythical animal and does not really exist, but if I believed it did exist I would probably look to the Unicorn to help me in some way. Maybe I would offer the Unicorn golden oats every day for a month if I thought this would bring me wealth.
When I ask if you have special powers, the answer has to be a resounding YES! If you have no idea what those special powers are take a look at your business life, ask yourself some simple questions:
Did I have the power to change my life?
Did I have the power to change someone else's life?
Have I built a successful business and gained clients?
How did I gain the clients?
Am I able to sell my products and services and market myself successfully?
The above questions may not be the ones you ask but this gives you an idea.
You might have the power to market yourself successfully and generate revenue, what is that power though?
Do you have a persuasive manner?
You may have influence.
Your marketing strategy has been proven to work, so you have a track record.
Again, you might think the above are special powers, but they are, and they exist for you to use and showcase that you are offering a business model that works.
In business we all have the opportunity to use our special powers, mine is storytelling, and through that I am able to influence and motivate my audience to change their lives for the better.
Once people believe in us it means we have demonstrated our special powers in some way and people tend to refer us to their connections. We are actually real and not make believe, unlike the Unicorn, but in many ways we are emulating that mythical creature without even knowing it.
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