5 Tips To Achieve Email Marketing Excellence

Personalization Sees Payoffs in Marketing Emails

▶︎ 81% of survey respondents are more likely to make additional purchases because of targeted emails
▶︎ 82% would welcome more emails if they were targeted to their needs
▶︎ Nearly 70% would disclose personal facts if the emails they received were more relevant 

Source: eMarketer

Email should still be a central component of any successful online marketing campaign working together with social media to provide a comprehensive approach to increasing leads and building customer loyalty. Here are five best practice email marketing techniques to help you achieve excellent results.

 1. Make it easy to subscribe; successful email marketing starts with list quality. Collect data and permission at every chance keeping it easy to sign up. The more targeted your list the more likely your emails will be opened, read and actioned.

 2. Use creative subject lines; a clear “from” address and subject line is the first point of contact for new subscribers. Selecting the right message frequency and being creative with your subject lines improves trust and encourages subscribers to open your emails.

 3. Give subscribers what they want; building your own opt in list will give you the opportunity to segment subscribers, this is a great way to send the right message to the right people at the right time as well as discover new opportunities to improve strategies by analyzing your campaign reports.

 4. Use graphics wisely; what works well on a web site doesn't always work in emails. Email friendly design makes good use a graphics to reinforce your message and brand while avoiding the risk of your message been unclear if images are not loaded .

 5. Respect your subscribers choice; your unsubscribe process needs to be clear and easy. This builds trust by showing you value your subscribers attention and respect their choice.  This also demonstrates your commitment to maintain the quality and integrity of your emails.

 In conclusion, using these best practice guidelines will enable you to benefit from email marketing as a cost-effective way to create new business and improve social interaction, ultimately encouraging customers to take note and take action.

If you would like help to improve the effectiveness of your email marketing get in touch.